Use of the Link Attribute rel="prev'" and rel="next" Ideally, URLs should also be individualized, and should contain the page number on which the user finds themself. The pages should also be numbered consecutively ("page 1, 2, 3 ", so that Google can better understand the pagination and so that the reader can better orient themselves. This is not friendly for users or search engines. There are many sites online on which users have to navigate with forward and back arrows. Structured pagination makes this possible and can also positively influence the click depth as well as the internal linking. And all this should be possible with just a few clicks. The user should always know from which page they are coming from, where they are, where they can go, and how to return to the first page. Your pagination should above all be user-friendly, because it serves as an orientation in the navigation for the user. Below, we will show you how you can carry out these adjustments. The references in the code need to be correct so that Google does not individually evaluate contents and links. Ideally, therefore, page 2 and all further pages should be declared as a further page to, meaning that the first page will be preferred by search engines. Optimizing the rankings for the first page only is therefore difficult. If all of the pages are indexed, each pages ranks for itself. What's more, ranking is also influenced by pagination. For the searcher, however, usually only the first page is relevant as, if they started reading in the middle, they would miss the most important information. In the past, there were difficulties with pagination regarding search engine optimization, because Google crawls and indexes each component site separately within a pagination. Moreover, pagination can improve the ability of the site to be crawled, therefore preserving the crawl budget.
Used correctly, pagination offers a solution for this problem, and simultaneously has a positive effect on the website. The user can also be overwhelmed if they see for example 80 knit sweaters on a website and have to scroll endlessly. Anyone who operates an online shop with many items often has problems with duplicate content, usually caused by similar product descriptions that are shown in several categories.
A series of photos - often found in online magazines.search result lists and category pages in online shops.When an informational offering is split over several pages, this is referred to as paginated pages (component pages). Structured pagination of content is the answer. This can create various problems and can, for example, have a negative effect on loading time. The content of a website is often too long to be displayed at once. With sophisticated page numbering, you can structure your content better and have a positive influence on your website's indexing. It make sense to paginate, for example, if an online article is very long, or if many products in an online shop are listed in one category. Pagination is the linking of online content displayed on multiple pages.